ABOUT
Elena Shvab millinery

Elena Shvab is a London-based milliner and textile designer. Taking inspiration from nature, history, contemporary art, and modern culture, she explores bold shapes and experimental textile techniques to create dramatic silhouettes, all handcrafted in her studio.

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After graduating with a BA in Textile Design from the University of the Arts London, Elena went on to complete the internationally renowned HNC in Millinery at Kensington and Chelsea College (now part of Morley College). She further honed her skills through apprenticeships with acclaimed milliners including Edwina Ibbotson and Piers Atkinson before establishing her own label.

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Her work has been recognised internationally, receiving an Honorary Award at the International Hat Design Competition in China. To date, her designs have been featured in publications such as Tatler, The Guardian, Daily Mail, The Hat Magazine, Tantalum, and Racing Fashion, among others.

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Elena produces two seasonal collections each year and offers a bespoke commissioning service for private clients worldwide. Her creations have been worn at major events including Royal Ascot, the Melbourne Cup Carnival, London Fashion Week. In addition to her collections, Elena provides millinery workshops and hat courses both in her London studio and online.